September 9, 2010
Google Instant Did Not Kill SEO
In light of the new Google Instant search function and a lot of people's unnecessary knee-jerk reactions, we here at ThinkSEM thought we'd alleviate your anxiety about search engine optimization moving forward.
First and foremost, SEO is NOT dead – as some purport it to be with this new change, very similar in function to Google Suggest – in fact, to quote Matt Cutts,
Just because Google has changed – again, we might add – the way SERPs are served doesn't mean website optimization is irrelevant.
How else is Google going to determine which results to show in the Instant searches? The same way they have for the past who-knows-how-long: by using their algorithms to determine relevancy between keyword queries and online documents.
The same thing happened when Google offered up their Suggest feature. This is merely suggestions without having to click any more than we have to!
Now, what will most likely change is the way search engine users actually search. Even with a specific question to be answered or need to be filled, searchers had to type in a full keyword/phrase and decide which of the results on the SERP they wanted to read. Then, they'd possibly refine their searches further, sometimes branching off into tangents until they saturated themselves with information. This is not to say Google (or any search engine, for that matter) doesn't return relevant results; rather, how many times have you started searching for one thing and ended up reading about something slightly different but it was what you needed?
Well, the same theory still applies, except now they just don't have to type as much before finding all the information they want, because it's offered up immediately for consideration. And, for those of you who don't think this is the type of search for you, you can always opt out of it. Google gives you that option right away.
So, rest easy, website owners. It's not a question of whether or not search optimization is dead; it's a question of will you recognize a great leap forward in search?
Actually, it might not even be that big of a jump forward...Google might've gone a little retro with this new feature. It seems in 2005 Yahoo! implemented a similar Instant Search function but didn't put it on yahoo.com and it evidently never flourished. Also, in 2006 AlltheWeb had Livesearch – which evidently was extremely like Google Instant – but that didn't take, either. Of course, we think that was most likely due to the fact these search functions weren't front-and-center, like Google's is.
Long story short – SEO isn't going anywhere, but search definitely is.
First and foremost, SEO is NOT dead – as some purport it to be with this new change, very similar in function to Google Suggest – in fact, to quote Matt Cutts,
"SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen."
Just because Google has changed – again, we might add – the way SERPs are served doesn't mean website optimization is irrelevant.
How else is Google going to determine which results to show in the Instant searches? The same way they have for the past who-knows-how-long: by using their algorithms to determine relevancy between keyword queries and online documents.
The same thing happened when Google offered up their Suggest feature. This is merely suggestions without having to click any more than we have to!
Now, what will most likely change is the way search engine users actually search. Even with a specific question to be answered or need to be filled, searchers had to type in a full keyword/phrase and decide which of the results on the SERP they wanted to read. Then, they'd possibly refine their searches further, sometimes branching off into tangents until they saturated themselves with information. This is not to say Google (or any search engine, for that matter) doesn't return relevant results; rather, how many times have you started searching for one thing and ended up reading about something slightly different but it was what you needed?
Well, the same theory still applies, except now they just don't have to type as much before finding all the information they want, because it's offered up immediately for consideration. And, for those of you who don't think this is the type of search for you, you can always opt out of it. Google gives you that option right away.
So, rest easy, website owners. It's not a question of whether or not search optimization is dead; it's a question of will you recognize a great leap forward in search?
Actually, it might not even be that big of a jump forward...Google might've gone a little retro with this new feature. It seems in 2005 Yahoo! implemented a similar Instant Search function but didn't put it on yahoo.com and it evidently never flourished. Also, in 2006 AlltheWeb had Livesearch – which evidently was extremely like Google Instant – but that didn't take, either. Of course, we think that was most likely due to the fact these search functions weren't front-and-center, like Google's is.
Long story short – SEO isn't going anywhere, but search definitely is.
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Yes..Google Instant, a new way of searching that makes search more interactive and helps you find information more quickly and easily.One of the main factors Google and other search engines use when determining the relevance of an individual web page are the 'keywords' and 'keyword phrases' that appear within it's content.But other SEM services is important to improve the search engine result.
ReplyDeleteThanks for all of your work on this web page. I am looking forward to reading more of your posts in the future.
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