November 25, 2009
New Adwords Extensions & Enhancements
Not only does Google continually refine and improve their organic listings for users (like displaying breadcrumb navigation right in the search results), Adwords is making leaps and bounds to show the most relevant ads to users.
New Adwords Formats
The latest changes to Google Adwords are more 'extensions' options. We've already seen their local extensions gaining popularity, and now the stakes are higher. While still in their infancy, these new ad formats are already being utilized and are probably already influencing the way search engine users find information.
Ad Sitelinks
We've already become accostumed to seeing larger sites showing up in the SERPs with sitelinks – making it much easier to head right to the most important section.
Apply this same concept to Adwords and you've got Google SiteLinks. By adding site links into the Adwords ad, advertisers give users the option of clicking on the most relevant options within that site.
Thinking those sitelinks might not work? It's okay - Adwords allows you to track sitelinks to see which links are valuable.
Product Extensions
This is a feature of Google Merchant Circle. Along with giving users options on where to land on the site, product extensions give context to the ad and site. If people are searching for products, they're most likely in the buying mood, and thus showing them relevant products right from the ad is a smart way to engage them and show them some options.
This is somewhat similar to – but much more advanced – than Product Listing Ads:
Comparison Ads
This option is "only available to a limited number of advertisers in the mortgage/refinance space" but offers a very handy experience to users of comparing refinance and mortgage loans right from the ad. (images courtesy of Googleblog)
More New Ad Features
Location Extensions. These show a physical map and address (as an expansion) within the ad. Also in this category: showing multiple locations for a business, along with the possibility of searching for a specific location.
Videos in Ads. Personally I couldn't find any of these – and they're most likely only available on a limited basis – but with this format the advertiser can embed a video within the ad, again, as an expansion.
Read more about the new Google Adwords ads (and see their images; I didn't want to steal them all) here.
New Adwords Formats
The latest changes to Google Adwords are more 'extensions' options. We've already seen their local extensions gaining popularity, and now the stakes are higher. While still in their infancy, these new ad formats are already being utilized and are probably already influencing the way search engine users find information.
Ad Sitelinks
We've already become accostumed to seeing larger sites showing up in the SERPs with sitelinks – making it much easier to head right to the most important section.
Apply this same concept to Adwords and you've got Google SiteLinks. By adding site links into the Adwords ad, advertisers give users the option of clicking on the most relevant options within that site.Thinking those sitelinks might not work? It's okay - Adwords allows you to track sitelinks to see which links are valuable.
Product Extensions
This is a feature of Google Merchant Circle. Along with giving users options on where to land on the site, product extensions give context to the ad and site. If people are searching for products, they're most likely in the buying mood, and thus showing them relevant products right from the ad is a smart way to engage them and show them some options.
This is somewhat similar to – but much more advanced – than Product Listing Ads:
Comparison Ads
This option is "only available to a limited number of advertisers in the mortgage/refinance space" but offers a very handy experience to users of comparing refinance and mortgage loans right from the ad. (images courtesy of Googleblog)
More New Ad Features
Location Extensions. These show a physical map and address (as an expansion) within the ad. Also in this category: showing multiple locations for a business, along with the possibility of searching for a specific location.
Videos in Ads. Personally I couldn't find any of these – and they're most likely only available on a limited basis – but with this format the advertiser can embed a video within the ad, again, as an expansion.
Read more about the new Google Adwords ads (and see their images; I didn't want to steal them all) here.
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